The objective of the SOREL X prAna collaboration was to promote sustainable fashion while celebrating self-expression and style. This collaboration was aimed at encouraging people to move towards a more sustainable future, where fashion could be a force for good. Our objective was to create a campaign that resonated with our target audience and motivated them to embrace sustainable fashion.
To achieve our objective, we used Unreal Engine technology to transform a studio into a surreal salt flat landscape. This approach enabled us to showcase unfettered movement and highlight the earth-conscious wardrobe and desert red color palette against a minimal blue background. We wanted to create a visual contrast that would highlight the beauty of sustainable fashion. The use of Unreal Engine technology allowed us to create a realistic environment that captured the essence of the desert while showcasing our sustainable fashion collection.
The outcome of the SOREL X prAna collaboration was a successful campaign that effectively communicated our message of sustainability and style to our audience. Through this collaboration, we were able to encourage people to move towards a more sustainable future while expressing their individuality. The campaign also received positive media coverage, generating buzz and interest in the collaboration. Overall, the campaign was a success, achieving our objective of promoting sustainable fashion while celebrating self-expression and style.