The 'Keep Moving' commercial campaign successfully launched SOREL's new S22 sneaker line by showcasing a typical day in the life of their multi-hyphenate consumer base. With an upbeat and celebratory tone, the ad conveyed a message of staying true to oneself and adapting to changes, even when faced with unexpected challenges. The campaign's uplifting message helped to strengthen the brand's reputation and philosophy, creating a strong emotional connection with customers and positioning SOREL as a leader in the industry. Overall, the 'Keep Moving' TV spot achieved its objective by resonating with the target audience and successfully launching the S22 sneaker line.