The objective of the Past Forward campaign was to showcase SOREL's timeless spring collection to modern-day consumers by infusing vintage-inspired classics. The creative team developed a compelling and evocative campaign that paid homage to the brand's heritage while remaining relevant to contemporary audiences.
For this campaign, my team aimed to merge SOREL's classic aesthetic with a modern-day touch, appealing to consumers who appreciate vintage style while still maintaining relevance in today's fashion landscape. This was achieved through the use of retro motifs and warm hues that evoked nostalgia and familiarity. The propping was carefully curated to showcase the shoes in an environment that echoed the campaign's theme, and the lighting was meticulously selected to enhance the vintage-inspired look and feel of the imagery.
Overall, the approach taken in the Past Forward campaign was to carefully balance the brand's classic identity with a modern touch, ultimately creating a successful campaign that broadened SOREL's brand awareness and solidified its position as a global force in the fashion industry.