The SOREL X Alfred collaboration aimed to celebrate the convergence of two brands and their shared vision of empowering individuals on the go. To achieve this goal, the campaign focused on the theme of "But first coffee!" and introduced two new sneaker designs inspired by Alfred's popular vanilla latte and matcha-flavored coffee.
To create a successful outcome, the creative team utilized a unique approach that highlighted the vibrancy and unique characteristics of each drink. The team's whimsical videography and still photography captured key details that showcased the collaboration between SOREL and Alfred.
The project successfully showcased the seamless blending of both brands' aesthetics and values, while creating a unique product that resonated with coffee and shoe enthusiasts alike. Ultimately, the SOREL X Alfred collaboration became a successful campaign that helped fuel the passions and ambitions of people on the move.