The objective of the Destination SOREL campaign was to increase brand awareness and engagement for SOREL through a multi-city social campaign following two high-profile influencers. The campaign aimed to highlight the versatility and style of SOREL footwear, positioning it as a fashionable and practical option for various activities and occasions.
To achieve the objective, the team followed two influencers as they wore SOREL shoes and boots while exploring various cities across the country. A video and photography campaign was implemented to capture their experiences and showcase the versatility and style of SOREL footwear. The content generated was featured across multiple media outlets and online platforms.
The campaign was a huge success, generating widespread engagement and increased brand awareness for SOREL. The video and photography program generated high-quality, engaging content that showcased the versatility and style of SOREL footwear. The campaign was widely featured across multiple media outlets and online platforms, reaching a broad audience and driving increased sales for the brand.